Lazlo enables consumer packaged goods (CPG) brands to reach and influence consumers in an entirely new way—by embedding brand experiences into the lottery moment itself.
Engage Shoppers at the Moment of Purchase
Unlock Access to Verified Transaction Data
Target Precisely by Context and Location
Combine Promotions with Loyalty and Coupons
Engage Shoppers at the Moment of Purchase
Reach consumers when they’re most likely to act—during checkout or app interaction.
- Deliver real-time offers with every lottery transaction
- Capture attention in-lane, in-app, and online
- Trigger engagement with impulse-friendly formats
- Turn everyday purchases into marketing moments
Unlock Access to Verified Transaction Data
Leverage purchase-level insights to optimize campaigns and improve targeting.
- Tap into item-level and basket-level purchase data
- Measure redemption and conversion in real time
- Prove media ROI with closed-loop analytics
Target Precisely by Context and Location
Customize messages by geography, timing, and consumer profile.
- Activate by region, store, or online channel
- Adjust campaigns dynamically based on results
- Tailor messaging with brand, category, or SKU focus
- Increase effectiveness with data-driven promotions
Combine Lottery with Coupons and Promotions
Bundle incentives to deepen engagement and drive action.
- Pair lottery tickets with digital coupons or rebates
- Promote products with free lottery tickets
- Create fun and entertaining promotions
Get to know Lazlo
Learn more about how you can play in the new era of digital lottery gaming.
Learn How It Works