Lazlo has added global digital commerce and loyalty expert Richard Char to its Advisory Board.

Char has spent his 35-year career building digital commerce, stored value and loyalty businesses around the world in both operator and business development roles. He most recently served as Senior Vice President and Global Head of Business Development at Verifone, a global provider of technology and services for electronic payments. Prior to that, he was Managing Director and Global Head of Digital Networks and Retail Solutions with Citi Enterprise Payments. He has also held senior leadership roles at Blackhawk Network, Regent Pacific Management Corp., Incentium, and Credit Suisse First Boston.

“Richard Char is an experienced and successful operator and one of the industry’s foremost experts on integrating and delivering digital value,” said Chris Demetree, CEO and co-founder of Lazlo. “Organizations such as Verifone, Citi and Blackhawk have played instrumental roles in driving digital commerce around the globe, and Richard has played a critical role in the success of these organizations and their partners.”

“Lazlo’s platform is uniquely-positioned to re-shape how the industry thinks about digital stored value and loyalty,” said Char. “The response among leaders in retail, CPG and lottery has been amazing. It’s exciting to play a role in delivering this disruptive innovation to the market.”